Why You Can’t Ignore Digital Marketing?

You spend 25% of your waking time surfing the internet just through your mobile.

That is 4 hours a day (approximately).

120 hours a month.

That is 16% of your entire lifetime!

Yet not mentioning the time you surf the internet t  hrough your tab, desktop or laptop or through your friend’s devices. Your screen time is increasing.

So as other’s!

Our existence in the digital world seems as important as our existence in the real. Digital media is an open market. If you are an inventor or an entrepreneur, or even a veteran businessman you need the digital media for marketing of your products/services and let people know about your contribution in the field of business.

So, what is digital marketing?

Digital marketing is simply growing your business through digital media. It provides services or product through digital technologies. Basically internet is the main option for marketing, but mobile phones, tablets also helps to grow business through digital marketing.

What is digital media?

Everything you see in a digital electronics device is a part of a digital media. The media is coded in machine-readable format.

People use these devices to connect to each other using a global network system called the INTERNET. The communication between people happens through different digital media platforms.

What digital medias are out there?

What you use most in your phone?

Facebook? Chrome? WhatsApp? YouTube? Instagram? Mail? LinkedIn? Uber? Swiggy? Games?…

All fall under digital media platforms.

What you should give a thought about here is - All of them are there on your phone due to their DIGITAL MARKETING IDEAS!

They started their business using the digital media, they do not have a physical shop, never thought of having one, they caught their customer base using and through the digital market and are doing tremendously well using awesome digital marketing strategies!

The Digital Market

Only Facebook has 1.44 billion active users!

Just to add an extension, that is 50 million more than China’s population and 188 million more than India’s!

Can you imagine how large a market you have open in front of you? You just need to start to plan to reach them.

Now coming to the boss.

Google processes 40,000 queries per second!

That is 3.5 billion queries in just a single day! (I am not even counting the monthly total)

Can you imagine how dependent are people on a search engine to seek for their daily needs? Can you imagine if your service/ product reaches them how enormous your business would be?

But, you may think this market is not meant for me! You may think there are other businessmen in the world, maybe thousands and thousands of them… How do I get the market better than them? Here comes the role and goal of digital marketing.

How does Digital Marketing work?

The world has 582 million entrepreneurs. Can you imagine? These many people thought about doing a business!

The fun part in digital media is that you play the role of both the consumer and the provider. You consume someone’s product/ service, someone consumes yours.

Keeping that in mind you can still get many of your contenders doing the same business whose specifications, target group and quality of product/ services are just like yours!

A wise digital marketing team helps you -
1- Always be in the 1st position organically in a google search beating your contenders. This is called Search Engine Optimization (SEO).
2- They create your product’s/service’s awareness through social media and also generate the number of your consumer.

SEO in association with Social Media planning helps you to become a Brand from a normal startup or company.

You can be a unique individual identity in the market just by using a right strategy of digital marketing.

Statistics -
34% entrepreneurs invest a lot to have Digital Marketing done in a proper way.

Not only that, 72% of them are convinced that conventional marketing strategies are no longer that effective as before. They also believe Digital marketing can increase at least 30% of revenue within 2 years.

80% of the entrepreneurs are thinking of investing on digital marketing even beyond their investment on IT field!
In fact, Google confirms that individuals using Digital Marketing might expect a 2.8 times more revenue-generating growth than them who do not. They can also optimize their business 3.3 times more than others.

This is the future of marketing because people are already paying attention to advertisements more on the Digital media than over a TV channel. As the working class (a large percentage of your consumers) has got no time to watch T.V you need to knock them on Facebook and YouTube and whosoever possible.

So, if you are thinking of growing your business (I am sure you are!), you cannot just ignore Digital marketing! Hope you enjoyed learning this on a Digital Media!

About the author

Allan Lloyd has more than five years of experience as a content developer. A web enthusiast, he has a penchant for framing content for diverse industries. He has framed content for different blogging platforms. His areas of interest include health, business, news, SEO, entertainment and home improvement. He frames informative write ups and tries to make all of them interesting for the readers. Read more

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