OMA awards honored players from marketing & retail industry 6th Edition OMA awards concluded
NEW DELHI, 5TH AUG, 2016: The 6th Edition OMA awards which took place at Pragati Maidan, New Delhi saw bigwigs from marketing & retail industry yesterday. Point of Purchase Advertising International (POPAI) India, the global association for marketing-at-retail, represents OMA Awards which is a premium award show recognizing the most innovative and effective in-store and point of purchase displays.
The prestigious OMA Awards worldwide has trekked over 55 years and recognizes the most innovative, engaging, and effective displays at retail. It recognizes and honors excellent displays that set the merchandising and design precedents of today to become the standards of tomorrow. This year Asian Paints (household category), Italian confectionery giant – Ferrero Rocher (food category), Dove (Healthcare category) the skincare brand, Castrol , Goodricke-India-based tea producing company, M-Seal and Dr Fixit, Coke, Godrej Duo Locks are the few winners who have been awarded the gold award.
Silver award was grabbed by Goodday (Food Category), Surf Excel (Homecare category), Maybelline (cosmetics category), Tesco- British multinational grocery and general merchandise retailer, Everest, Close up, Loreal Paris, Pureit Ultima, Nivea talc, Maggi, Chefs Basket- a Mumbai-based food start-up company was presented with Go-Green award for their Nature Friendly usage of resources.
While speaking to media Amit De, Chairman, POPAI India, said, “We are pleased to announce winners of the 6th edition of OMA Awards. The award had given an inordinate platform that recognized and honored excellent displays that set the merchandising and design precedents of today which would set the standards of tomorrow”.
The event was graced by Sumit Chaplot – Head of Merchandizing Loreal India, S M Ramprasad Assistant vice president of Fuji Films, Anuradha Singh- Chief-Experience Design of Future Retail Ltd judged all entries. Deepak Chakravarty Head – Visual Merchandising from Adidas Group, Tom Harris Development Director of POPAI ASIA Ltd, Michelle Adams Chairman of POPAI Global and Darshana Shah Chief Marketing Officer of Aditya Birla Health Insurance, Rahul Saigal – Group COO of Geometry Global, Manoj Jain VP Marketing, Loyalty & Visual Merchandising of HyperCITY Retail India Limited, Leo Van de Polder Global Development Director of Shop! Adarsh Bannahalli Manager – Merchandising and Trade Communication of ITC Limited, Ashish Prasad President – Construction Chemicals of Pidilite Industries also played the role of judges.
About POPAI India:
Point of Purchase Advertising International (POPAI) is a global non-profit trade association representing more than 1,400 members in 60 countries and 18 Global Chapters.
With more than 75 years of experience, POPAI prides itself on providing maximum value to our members via meaningful original research, intuitive educational opportunities, rewarding and recognizing industry excellence, and fostering networking opportunities that help member companies succeed.
POPAI members are legacies, newcomers, and visionaries in the in-store marketing industry. They come from companies such as: advertising agencies, retailers, teaching institutions, research companies, P-O-P producers/manufacturers, brands, and marketers.
POPAI India was resurrected in September 2011 and has successfully brought together the key players in India and engaged the Industry through the OMA awards.
Ankit Srivastava is a Digital Marketing Strategist by profession & Blogger by passion. He loves writing on various topics as per his interest. Apart from blogging, he is a big foodie & love clicking pictures of his favorite food items. Whenever he gets free time from all this, he goes to explore different places of India. Read more