Wonderchef launched its 1st exclusive retail outlet at Mall of India, Noida
Usually Chefs cook for foodies and food lovers but this time it was turn of foodies of Noida to cook for celebrity Chef Sanjeev Kapoor and impress them with their skills. This interesting cooking show “Who is my Wonderchef” was organized at Bigbazaar Outlet, Great India Place, Noida. More than 100 participates have registered for this event and 30+ finalists were selected and they presented unique recipes and delicious dishes to Chef. Chef along with Food Entrepreneur Ravi Saxena discovered the real Wonderchef amongst hundreds of participants.
This one-of-its kind competition which was designed to provide platform to amateur chefs and food lovers to showcase their culinary talent through live cooking on ‘innovative and healthy food” witnessed a huge audience on Saturday.
On this occasion Wonderchef promoted by Serial Entrepreneur Ravi Saxena and Celebrity Chef Sanjeev Kapoor, shared the news of tie up with retail giant Big Bazaar to expand their reach within customers and maximise sales. The two companies today announced a pact to this effect. Wonderchef, the most loved brand of finest cookware and healthy appliances in the country, has also opened an Exclusive Brand Outlet in the DLF Mall, Noida. With this, Wonderchef now has 11 Exclusive Brand Outlets in the country beside Omni-channel presence across 5,000 retail outlets. The store launch was graced by the world-renowned Celebrity Chef Sanjeev Kapoor and Mr. Ravi Saxena (MD, Wonderchef).
On this occasion, Mr. Ravi Saxena, Managing Director, Wonderchef said, “Wonderchef has become the most loved brand of cookware and appliances in the country. Our focus is to strengthen this positioning. We will do everything to become one of the top most players in kitchenware industry in India. Soon, we would have our exclusive stores pan-India”, he added.
Chef Sanjeev Kapoor launched the Exclusive Brand Outlet in presence of huge fans. Speaking on this occasion, he said “I am very happy and overwhelmed to see the enthusiasm and zeal in the people of Noida for Wonderchef and for healthy cooking. It gives me immense pleasure to see an evolving cooking culture that promotes use of quality cookware. Wonderchef is committed to empowering women by enabling them to cook better with its innovative and healthy appliances.”
About Wonderchef Home Appliances (P) Ltd
Wonderchef Kitchenware is a company born out of the ‘love of cooking’. Driven by passion of making Kitchen the Centre of wellness and goodness in homes,Wonderchef was created by two enthusiasts, Mr. Ravi Saxena and Chef Sanjeev Kapoor in 2009. They believed in kitchen being the ‘heart of the home’, as it inspires us every day to create lasting memories with the food we cook for our loved ones. This is why the entire range of Wonderchef Cookware and Appliances is a perfect blend of health, taste and convenience that inspires us to ‘cook with pride’. Wonderchef products are used in millions of homes in India where healthy and convenient cooking is a part of lifestyle.
Ankit Srivastava is a Google Certified Sr. Digital Marketing Strategist, Professional Blogger and Entrepreneur from New Delhi. He has already written many articles and blogs on various topics. Read more